ROUTINE
Going back to routine comes with an all-inclusive package of responsibilities, impossible schedules, endless to-do lists and, of course, exhaustion.
And while it doesn’t happen every year, September can sometimes feel a little heavier than usual. So how do we make it easier?
There are a thousand ways to answer that question. We chose to take it as the starting point for imagining our new autumn collection.
We know that romanticising life can sometimes take us away from reality — and we’re girls who like to keep our feet firmly on the ground. But every now and then, a little bit of make-believe can be a pretty decent way to face everyday life.
The world is already doing a good enough job of being grey and increasingly uniform. So why not add a little fantasy? Let’s not let the cynicism that comes as standard — along with being very, very cool girls — take away our joy. And, above all, our desire to keep going.
It’s not the answer to all our problems, of course. But maybe, sometimes, adding a little magic to the everyday is precisely a way of facing it head-on.
For busy days.
Last-minute plans.
And… whatever comes your way!
Back to routine… but make it a movie.

Discover all the new styles from our latest collection, designed to bring a little more fun to your everyday.
